Success against the Odds
Overview of the book
This book describes how Brazil's champions beat the odds. Through their rigorous research, the authors found striking similarities among the successful firms in how they prepared for and responded to threats and opportunities. The comparison with less successful competitors revealed common pitfalls that can lead to corporate extinction in unforgiving markets like Brazil.
The book lays out a set of basic principles for managing in any unpredictable environment. Some of the findings - such as the importance of active waiting during relative pauses - will surprise readers. Others, like the need to identify and manage key risks, serve as a sober reminder of the dangers of ignoring business fundamentals in a merciless environment. Taken together, these principles constitute a comprehensive model for managing in unpredictable markets, including strategy, organization, finance, operations and culture.
Reviews and Awards
-Short-listed for Prêmio Jabuti, Brazil's most prestigious book award. (Economy, Administration and Law category)
-Research project awarded David Rockefeller Center for Latin American Studies Research Grant.
Comments
"Success against the odds is a thought-provoking exploration of what it takes to survive and even prosper in extreme turbulence. The book is packed with analysis that challenges the conventional text books. This fresh air of reality about what managers actually do when markets shift unexpectedly deserves to be read widely around the world for the agenda goes beyond Brazil. Read it and be inspired to take more courageous action."
--Emeritus Professor John Stopford, London Business School
"People with burning desire, using knowledge as a weapon is more powerful than a challenging environment. This is the inspiring message of this book."
--Carlos A. Sicupira, Board Member InBev