Case Studies
Case Studies by Don Sull
Over the past decade professor Sull and his collaborators have conducted dozens of in-depth case studies in various industries and countries around the world. Most of these cases can be ordered either from Harvard Business School Publishing (www.hbsp.harvard.edu) or outside the United States from the European Case Clearing House (www.ecch.com).
- BT Technology Scouting: Bringing open innovation inside (In progress)
- Diageo: Building an execution culture (In progress)
- UTStarcom: Maintaining the momentum (LBS CS-05-042)
- UTStarcom Teaching Note (LBS TN-05-05)
- Kidd & Company: Funding a better mousetrap (LBS case 04-012)
- Emirates Airline: Hub of the World (LBS case 04-013-001)
- Emirates Airline Teaching Note (LBS TN-05-001)
- Mittal Steel: Spinning Steel into Gold (EMJ Vol. 17, No. 4)
- Brahma versus Antarctica: Reversal of Fortune in Brazil's Beer Market (LBS CS04-015-001)
- Brahma versus Antarctica Teaching Note (LBS TN-05-002)
- In China: The importance of managing relationships dynamically
- Conor Medsystems (HBS case 804-180)
- AsiaInfo: The IPO decision (HBS case 804-179)
- America Latina Logistica: (HBS case 804-139)
- Samsung and Daewoo: Two Tales of One City. (HBS case 804-055)
- BEA Systems: Constant Reinventions to Cope with Market Waves. (HBS case 803-118)
- Natura: The Magic Behind Brazil's Most Admired Company. (FDC case)
- Weg: Adapting Family Capitalism for a Global Market. (FDC case 0204 in Portuguese)
- The Entrepreneurial Manager: A Conceptual Note. (HBS case 802-209)
- Siebel Systems: Partnering to Scale. (HBS case 802-029)
- Siebel Systems: Partnering to Scale Teaching Note. (HBS case 802-210)
- Dancing with Elephants: The Smartix Saga. (HBS case 902-156)
- Royal Dutch/Shell: Retail Transformation in Hungary. (LBS case and note)
- Driving Ambition: Samsung's Entry into the Automotive Market. (LBS case and note)
- Firestone Tire & Rubber (A), (B), (C), (D), and Teaching Note. (HBS note 801-477)
- Duck Yang Industries: (Seoul National University Case study. In Korean and English
- Pepsi's Regeneration, 1990-1993. (HBS case 395-048)