Active Inertia

Companies often respond to even the most disruptive changes by accelerating activities that worked in the past, a response I call active inertia. By understanding this insidious dynamic, managers can break out of a rut and adapt to changing market conditions.

Active Inertia Videos

  • Why good companies go bad
  • Warning signals of active inertia
  • Leading strategic transformation

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Why do good companies go bad

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