5 myths of execution

By Don Sull on February 19, 2015 in Strategy Execution

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HBR March 15 cover

This article debunks five common myths on strategy execution. Harvard Business Review published it as the March 2015 cover article. We report findings from a survey of over 8,000 managers in nearly 300 organizations, and use data to dispel five widely-held myths about strategy execution. The five myths

1) Execution equals alignment

2)Execution means sticking to the plan

3) Communication ensures understanding

4) A performance culture drives execution

5) Execution should be driven from the top


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